How To Sell Books On Amazon in 2024: An Easy Guide for Beginners
- Freedom Pass
- Nov 27, 2023
- 8 min read
Ever dreamt of turning your love for books into a profitable venture? Welcome to the world of how to sell books on Amazon! With high profit margins and a wide range of book categories, Amazon offers an opportunity to transform your passion into a thriving business. In this comprehensive guide, we will walk you through the steps to become a successful book seller on Amazon, from choosing your inventory and setting up your seller account to boosting sales through marketing and promotion.
Key Takeaways
Selling books on Amazon can be profitable with the right research, strategy, and fees.
Consider market demand when choosing between new and used books to sell.
Utilize tools for book selection, create effective listings, use marketing/promotion strategies & advanced tips for successful bookselling on Amazon.
Is Selling Books on Amazon Worth It?

Selling books on Amazon offers a profitable venture due to the wide profit margins and varied book genres available. A study by eMarketer reveals that around 62% of all books, music, and videos are bought online. To capitalize on this booming market, it’s advantageous to follow best practices and be aware of associated costs like the 15% referral fee and closing fee.
When deliberating whether to vend books on Amazon, one should weigh the pros and cons and take into account factors such as:
Fees associated with vending books on Amazon’s Kindle
The FBA or FBM charges
The importance of keeping track of book reviews
Which book can enhance sales
What has a high number of average purchases
Despite the challenges, selling books on Amazon can be a profitable venture if proper research and strategy are employed. High profit margins and a wide range of book categories make Amazon a popular online book store. With the right approach, sellers can find success in this market.
Is selling books on Amazon profitable? Should I invest time and money into this business model? Absolutely! By understanding the market, adhering to best practices, and considering the fees involved, you can turn your passion for books into a profitable business.
Choosing Your Inventory: New vs. Used Books

Your success on Amazon significantly depends on the choice between selling new or used books. While new books tend to have a higher demand, they are harder to source. In contrast, used books face less competition and are easier to source. Understanding the pros and cons of each can guide you to make an informed decision.
New books have a greater demand, but obtaining them requires procurement in bulk from wholesalers, distributors, and publishers. The Professional Seller Plan on Amazon, which has a monthly subscription fee, can provide advanced selling capabilities for those dealing with new books. On the other hand, used books present lower competition and are more easily sourced. Many independent sellers opt for used books due to their availability online and in local areas.
However, obtaining pre-owned books may necessitate additional effort and may necessitate pricing lower than new books. To manage your book listings and sales effectively, it’s important to have an Amazon Seller Central account. Ultimately, the type of books you choose to sell on Amazon should be based on your individual interests, market demand, and potential profitability.
By carefully considering the benefits and drawbacks of new and used books, as well as your personal interests and market demand, you can make an informed decision about which type of books to sell on Amazon, setting the foundation for success in this market.
Setting Up Your Amazon Seller Account
Setting up an Amazon seller account is the first step to start selling books on the platform. There are two types of seller accounts to choose from: Individual and Professional. The Individual Seller Plan offers basic listing and order management capabilities on a pay-as-you-go basis. Conversely, for a monthly subscription, the Professional Seller Plan provides businesses with sophisticated selling capabilities.
The choice between an Individual and Professional seller account depends on the quantity of items you plan to sell and your business requirements. While an Individual account is free, a fee of $0.99 is applicable for each book sold. Conversely, a Professional account incurs a monthly cost of $39.99, but no additional charges from Amazon are incurred when selling books.
To set up your Amazon seller account, you’ll need to provide a valid credit card, phone number, and tax information. Keep in mind that Amazon imposes certain fees for selling on its platform, such as a referral fee of 15% and a closing fee of $1.80 for media products like books.
By understanding the differences between Individual and Professional seller accounts and providing the necessary information to set up your account, you’ll be well on your way to selling books on Amazon.
Sourcing Books to Sell on Amazon
An important milestone in your journey as a successful bookseller is sourcing books to sell on Amazon. There are numerous sourcing methods, such as:
Wholesale purchases
Thrift stores
Library sales
Estate sales
Online marketplaces
As each method has its unique advantages and challenges, exploring different options to find the one that suits you best is advisable.
When it comes to the types of books available for purchase on Amazon, consider focusing on popular genres such as:
Textbooks
Specialized books
Comic books
Collectible books
Non-fiction
Hardcover books
In addition to these genres, you might also want to explore just a few books from other categories to diversify your reading experience.
By concentrating on these popular categories, you increase your chances of selling books quickly and at a profit.
To locate books for resale, you can explore various sources where books sell like:
Book store sales
Thrift stores
Library sales
Yard sales
Estate sales
Other digital marketplaces for reselling books, including platforms to sell books online
It’s crucial to consider packing and shipping costs when determining book prices, as these factors can significantly impact your profit margins.
By utilizing various sourcing methods and focusing on high-demand book genres, you can build a diverse and profitable inventory to sell on Amazon.
Utilizing Research Tools for Profitable Book Selection
Maximizing your profits when selling books on Amazon involves using research tools that assist in identifying profitable books and making informed inventory selection decisions. Tools such as best seller rankings, Helium 10's sales estimators such as their Xray tool, and price trends can offer valuable market insights and assist in choosing books with a high sales potential.
The Amazon Best Sellers Rank (BSR) is a ranking system for products on Amazon based on their sales performance. By analyzing the BSR, you can:
Identify books that are currently popular and have a high likelihood of selling
Use sales estimators and price trend tools to estimate the demand for specific books
Determine competitive pricing strategies
In addition to these tools, you can use software like scanners, Amazon’s mobile seller app, and Scout IQ to estimate the likelihood of a book selling on Amazon. These tools can save you time and effort in researching potential book purchases, allowing you to focus on other aspects of your business.
In terms of analysing the demand you can use Helium 10's Xray tool which gives an estimate of how much each book is selling per month, providing you with valuable information to help you make more informed decisions before you begin to sell books on Amazon.
By utilizing research tools and software, you can make informed decisions about which books to add to your inventory, increasing your chances of success in selling books on Amazon.
Creating Effective Book Listings on Amazon
Effective book listings on Amazon are key to attracting potential buyers and securing sales. This can be achieved by providing precise condition descriptions, competitive pricing, and high-quality images, thus presenting a transparent and appealing depiction of your books to potential buyers.
When determining book prices on Amazon, consider factors such as competition, book condition, and demand. By pricing your books competitively, you increase the chances of your books being chosen by buyers. Be sure to adhere to Amazon’s condition guidelines when describing the condition of your books.
Including high-quality images in your book listings can significantly impact buyer interest. Make sure to use clear and well-lit photos that showcase the book’s cover and any important details. This helps build trust with potential buyers and gives them a better understanding of the product they’re purchasing.
With accurate condition descriptions, competitive pricing, and high-quality images, you can create effective book listings on Amazon that attract potential buyers and boost your sales.
Fulfillment Options: Merchant Fulfilled vs. Fulfilled by Amazon (FBA)

Fulfilling orders on Amazon offers two options: Merchant Fulfilled and Fulfilled by Amazon (FBA). Both options come with their own benefits and drawbacks, with the choice hinging on factors like storage, shipping, and customer service.
Merchant Fulfilled, also known as Fulfillment by Merchant (FBM), is an option where the seller is responsible for packaging and shipping the product. This option allows you to have more control over the shipping process but may require more effort on your part. On the other hand, Fulfilled by Amazon (FBA) allows you to take advantage of Amazon’s expansive fulfillment network by sending your books to Amazon’s warehouses, which handle storage, packing, and delivery to customers.
FBA may be more convenient for sellers, but it comes with additional fees, such as:
charges for storage
disposal costs
penalties
shipping
Before choosing a fulfillment option, consider the potential costs and benefits of each to determine which one best suits your business needs and goals. By carefully weighing the benefits and drawbacks of Merchant Fulfilled and Fulfilled by Amazon (FBA), you can choose the right fulfillment option for your business, ensuring smooth order processing and excellent customer service.
Boosting Sales Through Marketing and Promotion
Elevating book sales on Amazon calls for strategic marketing and promotion. Here are some ways to enhance visibility and draw potential buyers to your listings:
Leverage Amazon advertising
Utilize social media platforms for promotion
Offer discounts or promotions
Engage with book-related communities
By implementing these strategies, you can increase your book sales and effectively sell books on Amazon.
Amazon offers various promotional tools, such as limited-time discounts and Amazon Advertising, that can help promote and market your books on the platform. In addition, utilizing social media platforms, book-related communities, and your network can be a powerful way to spread awareness of your books and drive sales.
Offering discounts and promotions can be an effective way to attract buyers and encourage them to purchase your books. Some examples of promotions you can consider are:
Lightning deals
Buy one, get one free offers
Percentage off discounts
Free shipping
Be creative with your promotions and consider what incentives would be most appealing to your target audience.
By implementing effective marketing and promotion strategies, you can boost your book sales on Amazon, ensuring the success of your bookselling business.
Advanced Tips for Successful Bookselling on Amazon
To elevate your bookselling business on Amazon, implementing advanced tips and strategies is beneficial. Using tools such as the Amazon Seller App to scan books for resale value can aid in identifying profitable books more efficiently. Concentrating on high-demand genres like textbooks and rare books can further enhance your chances of success.
If you’re interested in expanding your offerings, consider self-publishing your own books on Amazon Kindle. This allows you to sell directly to customers and build your business in a way that suits your goals and interests. Utilize Amazon’s business tools, such as the Ecommerce Business Guide and Build an Online Store on Amazon, to monitor sales performance and improve your business operations.
By applying these advanced tips and strategies, you can elevate your bookselling business on Amazon, maximizing profits and achieving long-term success.
Summary
In conclusion, selling books on Amazon can be a profitable venture if you follow the right steps and implement effective strategies. From choosing your inventory and setting up your seller account to utilizing research tools and boosting sales through marketing and promotion, this comprehensive guide has provided you with the knowledge and tools needed to succeed in the world of bookselling on Amazon. Now, it’s time to take action and turn your passion for books into a thriving business.
Frequently Asked Questions
Is it profitable to sell books on Amazon?
With nearly 60% of multichannel sellers naming Amazon as their fastest-growing channel and global ebook sales exceeding $28 billion annually, it's clear that selling books on Amazon can be a very profitable endeavor.
Does Amazon still buy used books?
Yes, Amazon does still buy used books. The only way to do so is by selling directly to buyers on the platform. The Amazon textbook trade-in program was shut down in 2020 without notice or explanation.
How to sell books second hand?
You can sell books online through sites like Amazon, eBay, Etsy, BookScouter, Powell's Books, Half Price Books and local bookstores. Make sure to research each platform to get the best deals.
What are the differences between selling new and used books on Amazon?
Selling new books on Amazon has higher demand, but is more challenging to source. On the other hand, used books offer lower competition and are simpler to acquire.
What are the fees associated with selling books on Amazon?
Selling books on Amazon comes with a 15% referral fee and a $1.80 closing fee.
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